How Can Generic Trade Charge Only $0.59?

Many traders are surprised to learn that Generic Trade charges a commission of just $0.59 per side for all clients, regardless of account size or trading volume.

The answer is simple: Generic Trade was built around technology, automation, transparency, and operational efficiency rather than the traditional broker-assisted sales model used by many brokerage firms.

Since its founding in 2010, Generic Trade has focused on providing self-directed traders with professional trading technology, direct market access, and institutional-quality infrastructure while eliminating many of the costs associated with traditional brokerage structures.

Exchange, regulatory, and other pass-through fees are additional.

The Traditional Brokerage Model

Many brokerage firms are built around:

•     Commissioned brokers
•     Large sales organizations
•     Negotiated pricing
•     Multiple commission tiers
•     Account executives and sales incentives
•     Administrative overhead associated with customized pricing arrangements

These costs are often find their way into commissions, fees, or other charges paid by clients.

In many cases, traders with larger accounts or higher trading volume receive pricing that is unavailable to smaller traders.

The Generic Trade Model

Generic Trade was designed differently.

Rather than maintaining a large sales force or team of commissioned brokers, Generic Trade focuses on:Technology

•     Technology
•     Automation
•     Operational efficiency
•     Direct market access
•     Transparent pricing

This approach allows the company to keep costs low while providing professional trading technology and institutional-quality infrastructure.

Why Generic Trade Does Not Use Commission Tiers

Many brokerage firms offer different commission rates based on account size, trading volume, or individual negotiations.

Generic Trade believes every client should have access to the same pricing structure.

As a result:

•     Every client receives the same published commission structure
•     There are no volume-based commission tiers
•     There is no preferred pricing for larger accounts
•     Clients do not need to negotiate for lower rates
•     Pricing is transparent and publicly disclosed

Since its founding in 2010, Generic Trade has maintained the same core philosophy: every client should receive the same commission structure regardless of account size, account balance, or trading volume.

How Standardized Pricing Improves Efficiency

Using the same commission structure for all clients creates efficiencies that are often overlooked.

Because Generic Trade does not negotiate rates or maintain multiple commission tiers, there is no need for pricing approvals, commission reviews, account-by-account rate setup, or ongoing commission adjustments.

This streamlined approach helps simplify account setup, reduces administrative overhead, and allows new accounts to be configured more efficiently. These operational efficiencies are another factor that helps Generic Trade maintain lower commission costs.

What Clients Gain

Generic Trade’s technology-driven model is designed to provide professional trading resources without many of the costs associated with traditional broker-assisted sales organizations.

Clients benefit from:

•     A $0.59 commission per side regardless of account size or trading volume
•     The same published pricing structure for all clients
•     No negotiation required to obtain preferred pricing
•     Professional desktop trading platforms
•     Web-based trading platforms
•     Mobile trading platforms
•     Real-time market data
•     Direct exchange connectivity
•     Co-located servers at exchange data centers
•     Advanced charting and analytics
•     Redundant infrastructure and security systems
•     Domestic 24-hour live trade support
•     Transparent fee disclosure

Does Lower Cost Mean Fewer Resources?

No.

Generic Trade’s commission structure is the result of technology, automation, operational efficiency, and a standardized pricing model—not a reduction in trading technology or infrastructure.

Clients continue to have access to professional trading platforms, direct market access, real-time market data, exchange connectivity, co-located exchange infrastructure, and domestic 24-hour live trade support.

The objective is to provide self-directed traders with institutional-quality trading technology and infrastructure while maintaining transparent and competitive pricing.

Why Has Generic Trade Maintained the Same Commission Structure Since 2010?

Since launching in 2010, Generic Trade has maintained the same published commission structure.

The company’s technology-driven operating model, emphasis on efficiency, and commitment to transparent pricing have allowed it to continue offering the same commission structure to all clients regardless of account size or trading volume.

This commitment reflects one of Generic Trade’s founding principles: equal access for all traders.

Does $0.59 Include Exchange Fees?

No.

The $0.59 rate refers to Generic Trade’s commission.

Exchange fees, regulatory fees, and other pass-through charges are separate and are established by the applicable exchanges and regulatory authorities. These charges are not retained by Generic Trade and generally apply regardless of which brokerage firm a trader uses.

Frequently Asked Questions

Is the $0.59 commission available to all clients?

Yes. Every client receives the same published commission structure regardless of account size or trading volume.

Do larger traders receive lower commission rates?

No. Generic Trade does not use volume-based commission tiers or negotiated pricing.

Do I need to negotiate for the published rate?

No. The published commission structure is available to all clients.

Does Generic Trade use commissioned brokers?

No. Generic Trade was designed around a technology-driven self-service model and does not rely on commissioned brokers.

Does Generic Trade maintain a sales force?

No. Generic Trade focuses on technology, automation, operational efficiency, and direct client access rather than a traditional sales-driven brokerage structure.

What support is available?

Clients have access to domestic 24-hour live trade support, professional trading platforms, and account support resources.

What products can be traded?

Clients can trade futures and options on futures across a wide range of exchanges and markets.

Is Generic Trade designed for self-directed traders?

Yes. Generic Trade was built specifically for self-directed traders who want professional trading technology, transparent pricing, and direct market access without the costs associated with traditional broker-assisted brokerage models.