Generic Trade’s Mission

Leveling the Futures Trading Field for Individual Traders

A Different Vision for Futures Trading

Generic Trade was founded in 2010 with a simple objective: provide individual traders with access to the same technology, infrastructure, and pricing that had traditionally been reserved for large institutions and professional trading firms.

For many years, institutional traders benefited from advanced trading platforms, low-latency infrastructure, direct market access, and favorable pricing structures that were often unavailable to individual traders. Generic Trade was created to help level the trading field by making these advantages available to self-directed traders.

Why Generic Trade Was Created

The traditional brokerage model often relied on commissioned brokers, sales organizations, negotiated pricing, and multiple commission tiers. In many cases, traders with larger accounts or higher trading volume received benefits that were not available to smaller market participants.

Generic Trade took a different approach.

Rather than building a business around brokers and salespeople, Generic Trade was designed around technology, automation, transparency, and operational efficiency.

The goal was not simply to reduce commissions. The goal was to provide individual traders with professional-grade trading technology and institutional-quality infrastructure while maintaining transparent and competitive pricing.

Since its founding in 2010, Generic Trade has maintained the same core philosophy: provide individual traders with institutional-quality technology, transparent pricing, and equal access. The company has never used volume-based commission tiers or negotiated pricing structures and believes every client should have access to the same professional trading environment.

Equal Access for Every Client

Generic Trade believes that access to trading technology and pricing should not depend on account size, trading volume, or negotiating ability.

Every client receives:

•     The same published commission structure regardless of account size or trading volume
•     Access to the same trading platforms
•     The same market access and infrastructure
•     The same support resources
•     The same professional trading tools

Clients are not required to negotiate for lower rates or meet volume thresholds to receive preferred pricing.

Technology Rather Than Salesmanship

Generic Trade’s business model is built around technology rather than a traditional broker-assisted sales structure.

Instead of maintaining a large sales force or team of commissioned brokers, the company focuses on technology, automation, and efficient operations.

This approach allows resources to be directed toward trading infrastructure, platform development, and client services rather than sales-driven activities.

Professional Trading Technology

Generic Trade provides access to professional trading technology designed for active futures and options on futures traders.

Clients have access to:

•     Desktop trading platforms
•     Web-based trading platforms
•     Mobile trading platforms
•     Real-time market data
•     Direct exchange connectivity
•     Co-located servers at exchange data centers
•     Advanced charting and analytics
•     Redundant infrastructure and security systems
•     Domestic 24-hour live trade support

Many of these technologies were historically associated with institutional trading environments.

Designed for Self-Directed Traders

Generic Trade was built specifically for self-directed traders.

The company focuses on providing traders with the tools, infrastructure, and support necessary to manage their own trading activity without relying on broker recommendations or sales-driven relationships.

This model appeals to traders who value transparency, technology, and direct market access.

Support When It Matters

Generic Trade’s technology-driven self-service model is designed to provide traders with professional tools while maintaining access to experienced support resources.

This includes domestic 24-hour live trade support designed to assist with trading-related issues and ensure continuity of access to the markets.

The Mission Today

More than a decade after its founding, Generic Trade continues to operate according to the same principles that inspired its creation:

•     Technology over salesmanship
•     Transparency over complexity
•     Equal treatment for all clients
•     Professional tools for self-directed traders
•     Institutional-quality infrastructure at competitive costs

The mission remains the same today as it was in 2010: to provide individual traders with access to professional trading technology, direct market access, transparent pricing, and a reliable trading environment traditionally associated with institutional market participants.